The Secret to a Happier Household
The House App is a smart, collaborative platform that reduces the stress of running a home, preventing costly repairs and bringing harmony to shared living.
Request Our Pitch DeckA Targeted Approach for Rapid Growth
We are building the central hub for home management for 131 million U.S. households, starting with a strategic, high-growth beachhead market.
Total Market (TAM)
A universal need for a modern home hub exists across all 131+ million U.S. households, encompassing both owners and renters.
Target Market (SAM)
We are focused on the 25+ million digitally native "First-Timers" to establish a strong beachhead market with high retention.
Launch Objective (SOM)
Our goal is to activate 50,000 households from our target market within the first 18 months, paving the way for long-term growth.
The High Cost of Chaos
For millions of households, managing a home is a source of constant stress, conflict, and financial strain. This costs homeowners not just money, but peace of mind.
Our Proactive Solution
We're not just another to-do list. We've built a comprehensive system to prevent problems before they start.
A single source of truth for your home, from task management to a digital file cabinet for important documents and appliance inventory.
The app automatically populates seasonal maintenance tasks and provides a daily "Tip of the Day" to help users stay ahead of costly problems.
Using our AI Communication Coach, members can rephrase requests to be more 'Polite' or 'Funny', reducing friction around household chores.
A dynamic 'Household Health Score' visualizes the home's status as a percentage from 0-100%, encouraging proactive maintenance.
What Sets Us Apart
We're building a defensible technology moat by combining a proprietary AI engine with a robust, data-centric architecture.
Our system doesn't just manage tasks; it understands them. We use AI to intelligently suggest point values for chores and help users communicate more effectively.
The platform is built using a serverless-first GraphQL architecture on AWS, ensuring reliability and massive scale from day one.
By structuring data around the home itself, we are uniquely positioned to provide deep, personalized insights and recommendations over time.
Traction & Key Milestones
We have a clear roadmap and have already executed on foundational elements of our strategy.
Completed the full technical blueprint and data flow mapping for our Minimum Viable Product (MVP).
The backend infrastructure on AWS is fully defined, including authentication, database schema, and serverless functions.
Grounded the product in deep user research, including persona development and user flow mapping for all core features.
Beyond Task Management
Our journey starts with tasks, but our vision is to become the definitive financial and operational hub for the home, leveraging our unique dataset to build a trusted B2B marketplace and offer tailored insurance and financial products.
Meet the Founders
Annie Danilova
Founder & CEO
A product leader with a passion for building technology that solves real-world problems. x-Uber, x-Amazon.
Connect on LinkedInOur Co-Founder & CTO
The Architect
Our secret weapon. With a deep background in building massively scalable systems, he's the reason our vision has a world-class foundation.
Currently in Stealth Mode